The Macro PR Approach
Raising awareness about your mission is hard work. Where people once saw information, they now see noise. Even if you can reach your audience, they can't hear you.
Consider taking the Macro PR approach, where we provide communications services to purpose-driven organizations and shape their sound so that it can be separated from the noise.
We believe consistency of messaging and audience relevance are the building blocks of a good public relations strategy.
So let's get the world to focus on the bigger picture: your impact.
Jessica is a global communications professional with a proven track record in developing communications strategies and delivering results for associations, charities, economic development organizations and global corporations. She specializes in effectively communicating organizations' key messages and positions to audiences across the globe—both online and offline. She takes an integrated approach to her work, which includes media relations, developing communications material, social media, special events and influencer marketing.
Some of her most notable projects include implementing the first social media campaign for a state government, launching a niche social network for trademark professionals, managing an organization’s communications efforts surrounding a controversial international trade agreement, and leading the announcement of a drug approval for a global pharmaceutical company.
Jessica has offered her expertise as a guest speaker for esteemed organizations, including the Professional Convention Management Association, New York Social Media Week and International Economic Development Council.