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The International AntiCounterfeiting Coalition
Macro PR positioned the International AntiCounterfeiting Coalition as a leading voice on anti-counterfeiting to consumers. As part of our ongoing partnership with the organization, we were tasked with helping the organization raise awareness about the dangers of counterfeit goods to consumers. Media placements included The Economist and The Dr. Oz Show.
The Economist’s Which MBA?
Macro PR was able to break records in promoting The Economist’s annual ranking of top MBA Programs through social media, actively engaging with social media users and attracting twice as much traffic to the website than the previous year.
Music For Tomorrow
Macro PR implemented cause-driven campaigns for Music For Tomorrow (now Afro-Latin Jazz Alliance) and played a key role in branding the organization as it transitioned from an events-based group to an online provider. Macro PR publicized both small-scale and large-scale events in New York City and the Hamptons, attracting media attendees from national publications such as The New York Times and Bloomberg News.
Jessica is a global communications professional with a proven track record in developing communications strategies and delivering results for associations, charities, economic development organizations and global corporations. She specializes in effectively communicating organizations' key messages and positions to audiences across the globe—both online and offline. She takes an integrated approach to her work, which includes media relations, developing communications material, social media, special events and influencer marketing.
Some of her most notable projects include implementing the first social media campaign for a state government, launching a niche social network for trademark professionals, managing an organization’s communications efforts surrounding a controversial international trade agreement, and leading the announcement of a drug approval for a global pharmaceutical company.
Jessica has offered her expertise as a guest speaker for esteemed organizations, including the The UN Commission on the Status of Women, Professional Convention Management Association, New York Social Media Week and International Economic Development Council.
Deanna has 7+ years experience working as a digital marketing strategist for institutions around the world. Her expertise includes brand strategy, relationship building and social media management. Her favorite and most implemented marketing tool is compassion, understanding and fostering a healthy human connection.
As a Certified Health Coach, Deanna loves looking for new ways to implement healthy living techniques into her daily routine (cue the superfoods and nature walks), but every so often she appreciates a heaping bowl of pasta and a scoop of Haagen Dazs coffee ice cream. She is Italian after all.